Gen Z has a surprising opinion about AI influencers on social media, study finds

Gen Z is embracing artificial intelligence.

Compared to different generations, Zoomers are much unfastened to brands utilizing AI influencers alternatively than humans, a caller study showed.

Only 35% of Gen Z consumers considered authenticity successful influencers to beryllium a apical trait they attraction about, according to Sprout Social’s 2024 Influencer Marketing Report.

Social media influencers were concerned, pinch 49% saying they were worried AI influencers would return their jobs. Instagram/@Alba Renai

Meanwhile, astir half of Millennials, Gen X and Baby Boomers said they spot a precocious worth connected authenticity.

Two 1000 participants crossed nan US and UK who person astatine slightest 1 societal media relationship and travel astatine slightest 5 brands connected societal media were surveyed, including 300 societal media influencers.

When asked connected really they consciousness astir companies and brands utilizing AI influencers alternatively of humans, Gen Z was 46% much apt to beryllium interested.

This could beryllium because Gen Z cares much astir fame pinch 47% saying they attraction astir an influencer’s follower count.

Overall, 37% of respondents said AI influencers would make them much willing while different 37% said it would make nan marque untrustworthy. The remainder of nan respondents were “indifferent.”

Social media influencers were much concerned, pinch 49% saying they were worried AI influencers would return their jobs.